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Product returns on the Internet: A case of mixed signals? Fc:130
Bonifield, Carolyn; Cole, Catherine; Schultz, Randall L - In: Operations research, Management science : OR MS ; the … 51 (2011) 5, pp. 545-549
Persistent link: https://www.econbiz.de/10009813417
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Product returns on the Internet: A case of mixed signals?
Bonifield, Carolyn; Cole, Catherine; Schultz, Randall L. - In: Journal of business research : JBR 63 (2010) 9, pp. 1058-1066
Persistent link: https://www.econbiz.de/10008443946
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Better him than me: social comparison theory and service recovery
Bonifield, Carolyn; Cole, Catherine A. - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 565-577
Persistent link: https://www.econbiz.de/10008146665
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Broken (promotional) promises: The impact of firm reputation and blame
Bailey, Ainsworth Anthony; Bonifield, Carolyn - In: Journal of marketing communications 16 (2010) 5, pp. 287-307
Persistent link: https://www.econbiz.de/10008453844
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Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
Balasubramanian, Siva K.; Cole, Catherine - In: Journal of marketing 66 (2002) 3, pp. 112-127
Persistent link: https://www.econbiz.de/10005941772