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Gelb, Betsy D.
34
Bush, Darren
4
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3
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2
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2
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Journal of advertising research
7
Business horizons
6
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5
Journal of advertising : official publication of the American Academy of Advertising
4
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3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MIT sloan management review
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OLC EcoSci
ECONIS (ZBW)
45
RePEc
21
Other ZBW resources
15
USB Cologne (EcoSocSci)
4
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1
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Adapting to "word of mouse"
Gelb, Betsy D.
;
Sundaram, Suresh
- In:
Business horizons
45
(
2002
)
4
,
pp. 21-25
Persistent link: https://www.econbiz.de/10006174455
Saved in:
2
When Your Competitor Turns Obstructionist
Gelb, Betsy D.
;
Hayes, Linda
- In:
Business horizons
40
(
1997
)
2
,
pp. 33-39
Persistent link: https://www.econbiz.de/10006206419
Saved in:
3
Selling Your Service Business
Gelb, Betsy D.
- In:
Business horizons
38
(
1995
)
6
,
pp. 71-76
Persistent link: https://www.econbiz.de/10006217511
Saved in:
4
FIELDWORK - The Marketing Consequences of Competitor Lawsuits - The marketing implications of litigation are often not factored into the decision to take legal action -- But they s...
Gelb, Betsy D.
;
Bush, Darren
- In:
MIT sloan management review
47
(
2006
)
2
,
pp. 21-23
Persistent link: https://www.econbiz.de/10006228680
Saved in:
5
Observations - Hispanic-targeted Advertising: More Sales? This study uses sales data to evaluate whether a Hispanic-targeting plus general advertising policy is superior to a gener...
Torres, Ivonne M.
;
Gelb, Betsy D.
- In:
Journal of advertising research
42
(
2002
)
6
,
pp. 69-76
Persistent link: https://www.econbiz.de/10006507770
Saved in:
6
Observations - "Market Patriotism": Advertising Dilemma - Should an advertiser focus communication on patriotic themes or associations in this time when so many others are doing so...
Gelb, Betsy D.
- In:
Journal of advertising research
42
(
2002
)
1
,
pp. 67-70
Persistent link: https://www.econbiz.de/10006509566
Saved in:
7
SPECIAL ISSUE: YOUTH RESEARCH - OBSERVATIONS - Gaining "Bonus Customers" by Stretching the Market
Gelb, Betsy D.
- In:
Journal of advertising research
41
(
2001
)
5
,
pp. 73
Persistent link: https://www.econbiz.de/10006510817
Saved in:
8
OBSERVATIONS - Republican Brands, Democrat Brands Can a brand be perceived by consumers as Republican or Democrat? Advertisers may well be associating a brand with a political part...
Gelb, Betsy D.
;
Sorescu, Alina B.
- In:
Journal of advertising research
40
(
2000
)
1-2
,
pp. 95-102
Persistent link: https://www.econbiz.de/10006516451
Saved in:
9
OBSERVATIONS - "Subtle Servant": A Theme for the Next Decade - Should advertising celebrate what the product will free up the user from handling him- or herself? Yes, says the auth...
Gelb, Betsy D.
- In:
Journal of advertising research
39
(
1999
)
5
,
pp. 51-54
Persistent link: https://www.econbiz.de/10006517865
Saved in:
10
Advertising to Increase Effectiveness of Use
Gelb, Betsy D.
- In:
Journal of advertising research
38
(
1998
)
1
,
pp. 71-74
Persistent link: https://www.econbiz.de/10006523604
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