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Kent, Robert J.
6
Allen, Chris T.
1
Hoch, Stephen J.
1
Lynch, Patrick D.
1
Srinivasan, Srini S.
1
Wansink, Brian
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Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
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Journal of marketing research : JMR
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OLC EcoSci
ECONIS (ZBW)
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1
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Kent, Robert J.
;
Allen, Chris T.
- In:
Journal of marketing
58
(
1994
)
3
,
pp. 97-105
Persistent link: https://www.econbiz.de/10006002300
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2
An Anchoring and Adjustment Model of Purchase Quantity Decisions
Wansink, Brian
;
Kent, Robert J.
;
Hoch, Stephen J.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10006671486
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3
Observations - Second-By-Second Looks at the Television Commercial Audience - Television audience measurement needs competition, new technology, larger samples, more granular data,...
Kent, Robert J.
- In:
Journal of advertising research
42
(
2002
)
1
,
pp. 71-78
Persistent link: https://www.econbiz.de/10006509565
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4
The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries - Which is more important in driving consumers' e-commerce purchase behavior and loyalty: Perceived we...
Lynch, Patrick D.
;
Kent, Robert J.
;
Srinivasan, Srini S.
- In:
Journal of advertising research
41
(
2001
)
3
,
pp. 15-24
Persistent link: https://www.econbiz.de/10006511961
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5
Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses
Kent, Robert J.
- In:
Journal of advertising research
35
(
1995
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10006534067
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6
The Effects of Media-Source Cues in Ad Recall Tests
Kent, Robert J.
- In:
Journal of current issues and research in advertising : …
24
(
2002
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10008119119
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