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Do Innovative Attitudes and Behavior Lead to Adoption?
Frank, Lauri; Sundqvist, Sanna; Puumalainen, Kaisu; … - In: Journal of euro-marketing 15 (2006) 3, pp. 11-22
Persistent link: https://www.econbiz.de/10007287674
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Key antecedents to "export" market-oriented behaviors: a cross-national empirical examination
Cadogan, John W.; Paul, Nicola J.; Salminen, Risto T.; … - In: International journal of research in marketing : IJRM ; … 18 (2001) 3, pp. 261-282
Persistent link: https://www.econbiz.de/10006179550
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Global diffusion of telecommunications innovations: a cross-cultural review
Puumalainen, Kaisu; Sundqvist, Sanna - In: International journal of technology marketing : IJTMkt 1 (2005-06) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10006012014
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Market-oriented behavior: Comparing service with product exporters
Cadogan, John W.; Sundqvist, Sanna; Salminen, Risto T.; … - In: European journal of marketing : EJM 36 (2002) 9, pp. 1076-1102
Persistent link: https://www.econbiz.de/10006086575
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Export Marketing, Interfunctional Interactions, and Performance Consequences
Cadogan, John W.; Sundqvist, Sanna; Salminen, Risto T.; … - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 520-535
Persistent link: https://www.econbiz.de/10006149565
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Mobile & Telecommunications Industry - Managing uncertainty in forecasting the diffusion of telecommunications innovations
Puumalainen, Kaisu; Sundqvist, Sanna; Huiskonen, Janne - In: Journal of scientific and industrial research : JSIR 66 (2007) 4, pp. 299-304
Persistent link: https://www.econbiz.de/10007769875
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Strategic flexibilities and export performance: The moderating roles of export market-oriented behavior and the export environment
Cadogan, John W.; Sundqvist, Sanna; Puumalainen, Kaisu; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1418-1453
Persistent link: https://www.econbiz.de/10010023239
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Toward automatic forecasts for diffusion of innovations
Ilonen, Jarmo; Kamarainen, Joni-Kristian; Puumalainen, Kaisu - In: Technological forecasting & social change : an … 73 (2006) 2, pp. 182-198
Persistent link: https://www.econbiz.de/10007802002
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IMC strategies in new high technology product launches
Winter, Susanna; Sundqvist, Sanna - In: Marketing intelligence & planning 27 (2009) 2-3, pp. 191-215
Persistent link: https://www.econbiz.de/10008325874
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Sales manager and sales team determinants of salesperson ethical behaviour
Cadogan, John W.; Lee, Nick; Tarkiainen, Anssi; … - In: European journal of marketing : EJM 43 (2009) 7-8, pp. 907-937
Persistent link: https://www.econbiz.de/10008326555