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26
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23
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3
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Wilson, David T.
12
Lichtenthal, J.David
8
Long, Mary M.
8
Aungst, Stan G.
2
Chiagouris, Larry
2
Gopalakrishna, Pradeep
2
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2
Schiffman, Leon G.
2
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2
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2
Brennan, D.Ross
1
Busch, Paul S.
1
Chiagouris, Larry G.
1
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1
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1
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1
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1
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1
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
7
The journal of business & industrial marketing
7
Psychology & marketing
3
Journal of internet commerce
2
Journal of the Academy of Marketing Science
2
European journal of marketing : EJM
1
International journal of business innovation and research
1
Journal of business research : JBR
1
Journal of international marketing
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
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OLC EcoSci
ECONIS (ZBW)
31
USB Cologne (EcoSocSci)
16
Other ZBW resources
9
RePEc
4
BASE
1
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Case study: Service support and capital goods - Dissolving the resistance to obtaining product acceptance in new business markets - It is then manufacturer's responsibility to augm...
Lichtenthal, J.David
;
Long, Mary M.
- In:
The journal of business & industrial marketing
13
(
1998
)
4-5
,
pp. 356-369
Persistent link: https://www.econbiz.de/10007350242
Saved in:
2
Internet integration into the industrial selling process: A step-by-step approach
Long, Mary M.
;
Tellefsen, Thomas
;
Lichtenthal, J.David
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 676
Persistent link: https://www.econbiz.de/10007727780
Saved in:
3
We are all business marketers now
Lichtenthal, J.David
;
Iyer, Gopalkrishnan R.
;
Busch, Paul S.
- In:
The journal of business & industrial marketing
21
(
2006
)
7
,
pp. 414-421
Persistent link: https://www.econbiz.de/10007295702
Saved in:
4
Outdoor advertising for business markets
Lichtenthal, J.David
;
Yadav, Vivek
;
Donthu, Naveen
- In:
Industrial marketing management : the international …
35
(
2006
)
2
,
pp. 236
Persistent link: https://www.econbiz.de/10006229263
Saved in:
5
Fostering Client-Agency Relationships
Lichtenthal, J.David
;
Shani, David
- In:
Journal of business research : JBR
49
(
2000
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10006728041
Saved in:
6
Internet integration in business marketing tactics
Lichtenthal, J.David
;
Eliaz, Shay
- In:
Industrial marketing management : the international …
32
(
2003
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10006259501
Saved in:
7
How Big Blue IBM Became Black and Blue - What went wrong?
Lichtenthal, J.David
;
Copulsky, William
- In:
Industrial marketing management : the international …
22
(
1993
)
4
,
pp. 277-286
Persistent link: https://www.econbiz.de/10006358888
Saved in:
8
Product attributes for business markets: Implications for selling and sales management
Lichtenthal, J.David
;
Goodwin, Stephen A.
- In:
Psychology & marketing
23
(
2006
)
3
,
pp. 225-252
Persistent link: https://www.econbiz.de/10006955668
Saved in:
9
Leaping Ahead - Will Your Online Retailing Be a Site for Sore Eyes?
Chiagouris, Larry
;
Long, Mary M.
- In:
Marketing management : a quarterly business management …
16
(
2007
)
2
,
pp. 43-46
Persistent link: https://www.econbiz.de/10007731219
Saved in:
10
The impact of an international field study on students' learning and consumer ethnocentrism
Long, Mary M.
;
Sandler, Dennis M.
;
Gopalakrishna, Pradeep
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 704-713
Persistent link: https://www.econbiz.de/10009883530
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