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The impact of brand credibility on consumer price sensitivity
Erdem, Tülin; Swait, Joffre; Louviere, Jordan - In: International journal of research in marketing : IJRM ; … 19 (2002) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10006176364
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"The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models"
Swait, Joffre; Louviere, Jordan - In: Journal of marketing research : JMR 30 (1993) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10006690589
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Perceptions versus Objective Measures of Environmental Quality in Combined Revealed and Stated Preference Models of Environmental Valuation
Adamowicz, Wiktor; Swait, Joffre; Boxall, Peter; … - In: Journal of environmental economics and management : … 32 (1997) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10006476874
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Enriching Scanner Panel Models with Choice Experiments - Joint use of scanner panel and experimental choice data.
Swait, Joffre; Andrews, Rick L. - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 442-460
Persistent link: https://www.econbiz.de/10006884376
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Brand Credibility, Brand Consideration, and Choice
Erdem, Tülin; Swait, Joffre - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 191-198
Persistent link: https://www.econbiz.de/10006646311
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The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
Swait, Joffre; Erdem, Tülin - In: Journal of marketing research : JMR 39 (2002) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10006653472
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The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
Swait, Joffre; Adamowicz, Wiktor - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 135-148
Persistent link: https://www.econbiz.de/10006658645
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Flexible Covariance Structures for Categorical Dependent Variables Through Finite Mixtures of Generalized Extreme Value Models
Swait, Joffre - In: Journal of business & economic statistics : JBES ; a … 21 (2003) 1, pp. 80-87
Persistent link: https://www.econbiz.de/10008215781
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The effects of brand credibility on customer loyalty
Sweeney, Jill; Swait, Joffre - In: Journal of retailing and consumer services 15 (2008) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10007914434
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Brand Effects on Choice and Choice Set Formation Under Uncertainty
Swait, Joffre; Erdem, Tülin - In: Marketing science : the marketing journal of the … 26 (2007) 5, pp. 679-697
Persistent link: https://www.econbiz.de/10007870857