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General Book Store in Chicago, 1938 - 1947 : linking neighborhood to nation
Witkowski, Terrence H. - In: Journal of historical research in marketing 1 (2009) 1, pp. 93-121
Persistent link: https://www.econbiz.de/10009890100
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The marketing discipline comes of age, 1934-1936
Witkowski, Terrence H. - In: Journal of historical research in marketing 2 (2010) 4, pp. 370-396
Persistent link: https://www.econbiz.de/10009890143
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Marketing education and acculturation in the early twentieth century : evidence from Polish language texts on selling and salesmanship
Witkowski, Terrence H. - In: Journal of historical research in marketing 4 (2012) 1, pp. 97-128
Persistent link: https://www.econbiz.de/10009890180
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Book Review
Witkowski, Terrence H. - In: Journal of macromarketing : examining the interactions … 23 (2003) 2, pp. 112-114
Persistent link: https://www.econbiz.de/10006884944
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Cross-cultural consumer and business research: an introduction to the special section
Witkowski, Terrence H. - In: Journal of business research : JBR 58 (2005) 1, pp. 70-71
Persistent link: https://www.econbiz.de/10006714004
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Comparative service quality: German and American ratings across service settings
Witkowski, Terrence H.; Wolfinbarger, Mary F. - In: Journal of business research : JBR 55 (2002) 11, pp. 875-882
Persistent link: https://www.econbiz.de/10006722655
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Personal Bonding Processes in International Marketing Relationships
Witkowski, Terrence H.; Thibodeau, Eric J. - In: Journal of business research : JBR 46 (1999) 3, pp. 315-326
Persistent link: https://www.econbiz.de/10006730173
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Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States
Witkowski, Terrence H.; Kellner, Joachim - In: Journal of business research : JBR 42 (1998) 2, pp. 167-174
Persistent link: https://www.econbiz.de/10006733501
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Marketing History - The Early Development of Purchasing Roles in the American Household, 1750 to 1840
Witkowski, Terrence H. - In: Journal of macromarketing : examining the interactions … 19 (1999) 2, pp. 104-114
Persistent link: https://www.econbiz.de/10006910956
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Renews and Communications - Consumer Culture and Modernity
Slater, Don; Witkowski, Terrence H. - In: Journal of macromarketing : examining the interactions … 18 (1998) 1, pp. 83-86
Persistent link: https://www.econbiz.de/10006918314