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Howard, Daniel J.
5
Gengler, Charles
3
Gengler, Charles E.
3
Kerin, Roger A.
3
Jain, Ambuj
1
Kalyanaram, Gurumurthy
1
Mulvey, Michael S.
1
Oglethorpe, Janet E.
1
Peffers, Ken
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of advertising research
1
Journal of management information systems : JMIS
1
Journal of marketing
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
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OLC EcoSci
ECONIS (ZBW)
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1
Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data
Gengler, Charles E.
;
Reynolds, Thomas J.
- In:
Journal of advertising research
35
(
1995
)
4
,
pp. 19-34
Persistent link: https://www.econbiz.de/10006532645
Saved in:
2
A Means-End Analysis of Mothers' Infant Feeding Choices
Gengler, Charles E.
;
Mulvey, Michael S.
;
Oglethorpe, …
- In:
Journal of public policy & marketing : JPP & M ; an …
18
(
1999
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10007053489
Saved in:
3
Extending Critical Success Factors Methodology to Facilitate Broadly Participative Information Systems Planning
Peffers, Ken
;
Gengler, Charles E.
;
Tuunanen, Tuure
- In:
Journal of management information systems : JMIS
20
(
2003
)
1
,
pp. 51-86
Persistent link: https://www.econbiz.de/10006967933
Saved in:
4
Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods
Kerin, Roger A.
;
Kalyanaram, Gurumurthy
;
Howard, Daniel J.
- In:
The journal of product innovation management : an …
13
(
1996
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10007316997
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5
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Howard, Daniel J.
;
Kerin, Roger A.
- In:
Journal of marketing
70
(
2006
)
4
,
pp. 185-204
Persistent link: https://www.econbiz.de/10007278443
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6
Emotional Contagion Effects on Product Attitudes
Howard, Daniel J.
;
Gengler, Charles
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10006657595
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7
What's in a Name? A Complimentary Means of Persuasion
Howard, Daniel J.
;
Gengler, Charles
;
Jain, Ambuj
- In:
Journal of consumer research : JCR ; an …
22
(
1995
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10006680168
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8
The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement
Howard, Daniel J.
;
Kerin, Roger A.
;
Gengler, Charles
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10007046650
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