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Planning for Product Platforms
Robertson, David; Ulrich, Karl - In: Sloan management review 39 (1998) 4, pp. 19-32
Persistent link: https://www.econbiz.de/10006301450
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Planning for Product Platforms
Robertson, David; Ulrich, Karl - In: Sloan management review (1998), pp. 19-32
Persistent link: https://www.econbiz.de/10006305447
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D MODELING AND SYSTEMS ANALYSIS - Principles for user design of customized products - Dz:140
Randall, Taylor; Terwiesch, Christian; Ulrich, Karl - In: Operations research, Management science : OR MS ; the … 46 (2006) 3, pp. 319-322
Persistent link: https://www.econbiz.de/10007279719
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Managing variety for assembled products: modeling component systems sharing
Ramdas, Kamalini; Fisher, Marshall; Ulrich, Karl - In: Manufacturing & service operations management : M & SOM 5 (2003) 2, pp. 142-156
Persistent link: https://www.econbiz.de/10006028173
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Product Variety, Supply Chain Structure, and Firm Performance: Analysis of the U.S. Bicycle Industry
Randall, Taylor; Ulrich, Karl - In: Management science : journal of the Institute for … 47 (2001) 12, pp. 1588-1604
Persistent link: https://www.econbiz.de/10006089039
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Component Sharing in the Management of Product Variety: A Study of Automotive Braking Systems
Fisher, Marshall; Ramdas, Kamalini; Ulrich, Karl - In: Management science : journal of the Institute for … 45 (1999) 3, pp. 297-315
Persistent link: https://www.econbiz.de/10006096811
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Including the Value of Time in Design-for-Manufacturing Decision Making
Ulrich, Karl; Sartorius, David; Pearson, Scott; … - In: Management science : journal of the Institute for … 39 (1993) 4, pp. 429-447
Persistent link: https://www.econbiz.de/10006106583
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Brand Equity and Vertical Product Line Extent - Vertically extending your brand has impact on your sales, but also on your brand's equity
Randall, Taylor; Ulrich, Karl; Reibstein, David - In: Marketing science : the marketing journal of the … 17 (1998) 4, pp. 356-379
Persistent link: https://www.econbiz.de/10006916232
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A ORGANIZATIONAL DYNAMICS - Product variety, supply chain structure, firm performance: Ah:110 Analysis of the U.S. bicycle industry
Randall, Taylor; Ulrich, Karl - In: Operations research, Management science : OR MS ; the … 43 (2003) 2, pp. 131-134
Persistent link: https://www.econbiz.de/10006506763
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Case Study - Design matters
Smith, Jeff; Ulrich, Karl - In: Design management journal 12 (2001) 3, pp. 28-34
Persistent link: https://www.econbiz.de/10007171935