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Co-branding partners: What do they see in each other?
Prince, Melvin; Davies, Mark - In: Business horizons 45 (2002) 5, pp. 51-55
Persistent link: https://www.econbiz.de/10006173844
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Seeing Red Over International Gray Markets - Companies and their authorized distributors are seeking solutions to counter the price competition and reputational threats posed by gr...
Prince, Melvin; Davies, Mark - In: Business horizons 43 (2000) 2, pp. 71-74
Persistent link: https://www.econbiz.de/10006188522
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Advertising Agency Compensation, Client Evaluation and Switching Costs: An Extension of Agency Theory
Davies, Mark; Prince, Melvin - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 13-33
Persistent link: https://www.econbiz.de/10008438580
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Thinking. The Animal Within
Prince, Melvin; Davies, Mark A. - In: Business strategy review 15 (2004) 4, pp. 48-51
Persistent link: https://www.econbiz.de/10007151761
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Qualitative analysis and the construction of causal models
Prince, Melvin; Manolis, Chris; Tratner, Susan - In: Qualitative market research : an international journal 12 (2009) 2, pp. 130-152
Persistent link: https://www.econbiz.de/10009853831
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A model of trust and compliance in franchise relationships
Davies, Mark A.P.; Lassar, Walfried; Manolis, Chris; … - In: Journal of business venturing 26 (2011) 3, pp. 321-341
Persistent link: https://www.econbiz.de/10008848857
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Switching Costs and Ad Agency-Client Relationship Longevity: An Exploratory Study
Davies, Mark; Prince, Melvin - In: Services marketing quarterly 32 (2011) 2, pp. 146-160
Persistent link: https://www.econbiz.de/10008927257