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Do values or goals better explain intent? A cross-national comparison
Fornerino, Marianela; Jolibert, Alain; Sánchez, Carol M.; … - In: Journal of business research : JBR 64 (2011) 5, pp. 490-497
Persistent link: https://www.econbiz.de/10008818649
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Assessing the Psychometric Properties of Hofstede's versus Schwartz's Cultural Values of Chinese Customers
Zhang, Mengxia; Chebat, Jean-Charles; Zourrig, Haithem - In: Journal of international consumer marketing 24 (2012) 5, pp. 304-319
Persistent link: https://www.econbiz.de/10010051503
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How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation
Fornerino, Marianela; d'Hauteville, François - In: The journal of product & brand management 19 (2010) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10008386110
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Introducing the impact of technology: a 'neo-contingency' HRM Anglo-French comparison
Ramirez, Jacobo; Fornerino, Marianela - In: The international journal of human resource management 18 (2007) 5, pp. 924
Persistent link: https://www.econbiz.de/10007735103