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Meta-analysis of cultural diff...
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Amine, Lyn S.
24
Magnusson, Peter
12
Botteron, Pascal
9
Zdravkovic, Srdan
9
Baack, Daniel W.
8
Westjohn, Stanford A.
5
Singh, Nitish
4
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Thunderbird international business review
14
International marketing review
4
Journal of international marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of the Academy of Marketing Science
2
The international executive
2
European journal of marketing : EJM
1
Global business and organizational excellence : a review of research & best practices
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of commerce and management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of international management
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Managing service quality : MSQ ; an international journal
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Multinational business review
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Psychology & marketing
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Young consumers : insight and ideas for responsible marketers
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OLC EcoSci
ECONIS (ZBW)
92
Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
1
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Meta-analysis of cultural differences: Another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-533
Persistent link: https://www.econbiz.de/10008897236
Saved in:
2
Croatia: A country "created from God's tears"
Zdravkovic, Srdan
;
Amine, Lyn S.
- In:
Thunderbird international business review
49
(
2007
)
4
,
pp. 445-474
Persistent link: https://www.econbiz.de/10007742826
Saved in:
3
Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan
;
Magnusson, Peter
;
Stanley, Sarah M.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10008427704
Saved in:
4
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter
;
Wilson, Rick T.
;
Zdravkovic, Srdan
; …
- In:
International marketing review
25
(
2008
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
Saved in:
5
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009286454
Saved in:
6
"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-473
Persistent link: https://www.econbiz.de/10009286457
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7
Technology readiness and usage: a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10008301597
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8
Does country-of-origin matter to Generation Y?
Zdravkovic, Srdan
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 89-102
Persistent link: https://www.econbiz.de/10010089421
Saved in:
9
Enhancing brand image via sponsorship: Strength of association effects
Zdravkovic, Srdan
;
Till, Brian D
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009836712
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10
Culture and web communications
Baack, Daniel W.
;
Singh, Nitish
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10007594707
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