Narrow search
Showing 1 - 10 of 54
Cover Image
Blank endorsement: The added value of unknown corporate brands
Jakubanecs, Alexander; Supphellen, Magne - In: The journal of brand management : an international journal 19 (2012) 9, pp. 788-801
Persistent link: https://www.econbiz.de/10010009972
Cover Image
The Effects of Religion on Development Efforts: Evidence from the Microfinance Industry and a Research Agenda
Mersland, Roy; D’Espallier, Bert; Supphellen, Magne - In: World development : the multi-disciplinary … 41 (2013), pp. 145-156
Persistent link: https://www.econbiz.de/10010054810
Cover Image
Consumer Ethnocentrism When Foreign Products Are Better
Supphellen, Magne; Rittenburg, Terri L. - In: Psychology & marketing 18 (2001) 9, pp. 907-928
Persistent link: https://www.econbiz.de/10006977642
Cover Image
A conceptual and measurement comparison of self-congruity and brand personality: The impact of socially desirable responding
Helgeson, James G.; Supphellen, Magne - In: International journal of market research : JMRS ; the … 46 (2004) 2, pp. 205-234
Persistent link: https://www.econbiz.de/10006693456
Cover Image
Regular paper - Drivers of intention to revisit the websites of well-known companies
Supphellen, Magne; Nysveen, Herbjørn - In: International journal of market research : JMRS ; the … 43 (2001) 3, pp. 341-352
Persistent link: https://www.econbiz.de/10006696563
Cover Image
Understanding core brand equity: Guidelines for in-depth elicitation of brand associations
Supphellen, Magne - In: International journal of market research : JMRS ; the … 42 (2000) 3, pp. 319-338
Persistent link: https://www.econbiz.de/10006697754
Cover Image
SMBs in search of international strategic alliances - Perceived importance of personal information sources
Supphellen, Magne; Haugland, Sven A.; Korneliussen, Tor - In: Journal of business research : JBR 55 (2002) 9, pp. 785
Persistent link: https://www.econbiz.de/10006722893
Cover Image
Can advertisements for brand extensions revitalise flagship products? An experiment
Supphellen, Magne; Eismann, Øivind; Hem, Leif E. - In: International journal of advertising : the quarterly … 23 (2004) 2, pp. 173-196
Persistent link: https://www.econbiz.de/10008117319
Cover Image
Determinants of core value behavior in service brands
Thorbjørnsen, Helge; Supphellen, Magne - In: The journal of services marketing 25 (2011) 1, pp. 68-77
Persistent link: https://www.econbiz.de/10008817106
Cover Image
Brand Positioning Strategies in Russia: Regional Differences in the Importance of Corporate Endorsement and Symbolic Brand Attributes
Jakubanecs, Alexander; Supphellen, Magne - In: Journal of East-West business 16 (2010) 4, pp. 286-303
Persistent link: https://www.econbiz.de/10008744954