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Consumer Attitudes Toward Advertising in Bulgaria and Romania
Marinov, Marin; Petrovici, Dan; Marinova, Svetla - In: Journal of euro-marketing 17 (2008) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10008157269
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Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania
Petrovici, Dan; Marinova, Svetla; Marinov, Marin; Lee, Nick - In: International marketing review 24 (2007) 5, pp. 539-562
Persistent link: https://www.econbiz.de/10007797763
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Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
Petrovici, Dan; Marinov, Marin - In: European journal of marketing : EJM 41 (2007) 3, pp. 307-326
Persistent link: https://www.econbiz.de/10007720242
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The attainment of privatisation objectives in two Bulgarian industries
Cox, Tony; Hooley, Graham; Marinov, Marin; Marinova, Svetla - In: Journal for East European management studies : JEEMS 2 (1997) 3, pp. 288-304
Persistent link: https://www.econbiz.de/10006058369
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Managers' characteristics: results from an exploratory comparison of young managers in Bulgaria and USA and its implications for management education in Bulgaria
Aaby, Nils-Erik; Marinov, Marin; Marinova, Svetla - In: Journal for East European management studies : JEEMS 2 (1997) 1, pp. 22-34
Persistent link: https://www.econbiz.de/10006058378
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Characteristics and conditions of entrepreneurship in Eastern Europe
Marinov, Marin; Marinova, Svetla - In: Journal for East European management studies : JEEMS 1 (1996) 4, pp. 7-24
Persistent link: https://www.econbiz.de/10006063007
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Market-Seeking Motives and Market-Related Promises and Actions in Foreign Direct Investment Privatization in Central and Eastern Europe
Marinova, Svetla; Marinov, Marin; Yaprak, Attila - In: Journal of East-West business 10 (2004) 1, pp. 7-42
Persistent link: https://www.econbiz.de/10007230478
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Internationalization<br ->of Japanese Multinational Corporations<br ->in Central and Eastern Europe
Marinov, Marin; Marinova, Svetla; Morita, Ken - In: Journal of East-West business 9 (2003) 3-4, pp. 27-52
Persistent link: https://www.econbiz.de/10007231116
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Population, health and risk factors in a transitional economy
Petrovici, Dan; Ritson, Christopher - In: Journal of consumer policy : consumer issues in law, … 29 (2006) 3, pp. 279-300
Persistent link: https://www.econbiz.de/10007390547
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Reasoned Action and Food Choice in a Transitional Economy
Petrovici, Dan; Paliwoda, Stanley - In: Journal of East-West business 14 (2008) 3-4, pp. 249-270
Persistent link: https://www.econbiz.de/10008176824