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I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Thota, Sweta; Biswas, Abhijit - In: International journal of advertising : the quarterly … 38 (2009) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10009976388
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Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level
Dutta, Sujay; Biswas, Abhijit - In: Journal of retailing 81 (2005) 4, pp. 283-292
Persistent link: https://www.econbiz.de/10006605732
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Effect of discounts on search and shopping intentions: the moderating role of shopping environment
Das, Neel; Burman, Bidisha; Biswas, Abhijit - In: International journal of electronic marketing and … 1 (2006) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10007388826
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Effect of discounts on search and shopping intentions: the moderating role of shopping environment
Das, Neel; Burman, Bidisha; Biswas, Abhijit - In: International journal of electronic marketing and … 1 (2006) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10007393180
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Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity
Pullig, Chris; Netemeyer, Richard G.; Biswas, Abhijit - In: Journal of the Academy of Marketing Science 34 (2006) 4, pp. 528-542
Persistent link: https://www.econbiz.de/10007278680
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Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion
Biswas, Abhijit; Dutta, Sujay; Pullig, Chris - In: Journal of retailing 82 (2006) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10007279921
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Ambiguity and Exaggeration in Price Promotion: Perceptions of the Elder and Nonelder Consumer
Licata, Jane W.; Biswas, Abhijit; Krishnan, Balaji C. - In: Journal of consumer affairs : official publication of … 32 (1998) 1, pp. 56-81
Persistent link: https://www.econbiz.de/10007356322
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Influencing Consumers' Selection of Domestic Versus Imported Products: Implications for Marketing Based on a Model of Helping Behavior
Olsen, Janeen E.; Granzin, Kent L.; Biswas, Abhijit - In: Journal of the Academy of Marketing Science 21 (1993) 4, pp. 307-322
Persistent link: https://www.econbiz.de/10006156011
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Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels
Biswas, Abhijit; Burton, Scot - In: Journal of the Academy of Marketing Science 21 (1993) 3, pp. 217-230
Persistent link: https://www.econbiz.de/10006156020
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Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990
Burton, Scot; Biswas, Abhijit - In: Journal of consumer affairs : official publication of … 27 (1993) 1, pp. 127-144
Persistent link: https://www.econbiz.de/10006223850