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Derbaix, Christian; Pecheux, Claude - In: Journal of advertising research 43 (2003) 4, pp. 390-399

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Pecheux, Claude; Derbaix, Christian - In: Journal of advertising research 39 (1999) 4, pp. 19-28

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Decrop, Alain; Derbaix, Christian - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 586-604

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Poncin, Ingrid; Ben Mimoun, Mohammed Slim - In: Revue gestion 2000 : actualités perfectionnements 28 (2011) 5, pp. 31-47

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Audrain-Pontevia, Anne-Françoise; N’Goala, Gilles; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 445-452

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Ben Mimoun, Mohammed Slim; Poncin, Ingrid; Garnier, Marion - In: Journal of retailing and consumer services 19 (2012) 6, pp. 605-613

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Poncin, Ingrid - In: Revue française du marketing (2007) 214, pp. 43-60

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Poncin, Ingrid; Ben Mimoun, Mohammed Slim - In: Revue gestion 2000 : actualités perfectionnements 28 (2011) 6, pp. 31-47

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