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Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
Woodside, Arch G.; Baxter, Roger - In: Industrial marketing management : the international … 42 (2013) 3, pp. 382-393
Persistent link: https://www.econbiz.de/10010119725
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How can business buyers attract sellers' resources?
Baxter, Roger - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1249-1258
Persistent link: https://www.econbiz.de/10010050584
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Measuring intangible value in business-to-business buyer-seller relationships: An intellectual capital perspective
Baxter, Roger; Matear, Sheelagh - In: Industrial marketing management : the international … 33 (2004) 6, pp. 491-500
Persistent link: https://www.econbiz.de/10006244196
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Reflective and formative metrics of relationship value: A commentary essay
Baxter, Roger - In: Journal of business research : JBR 62 (2009) 12, pp. 1370-1378
Persistent link: https://www.econbiz.de/10008895024
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The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
Geiger, Ingmar; Durand, Aurélia; Saab, Samy; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 82-94
Persistent link: https://www.econbiz.de/10009830718