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The importance of brand equity on purchasing consumer durables: an analysis of home air-conditioning systems
Seitz, Victoria; Razzouk, Nabil; Wells, David Michael - In: The journal of consumer marketing 27 (2010) 3, pp. 236-243
Persistent link: https://www.econbiz.de/10008408556
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US and Thai advertising : a cross cultural analysis
Seitz, Victoria; Razzouk, Nabil; Kaewmesri, Pasinee - In: Review of economic and business studies 4 (2011) 1, pp. 93-105
Persistent link: https://www.econbiz.de/10010080384
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Factors Influencing the Purchasing Decision Process of Low-Carbohydrate Products
Seitz, Victoria; Razzouk, Nabil; Triyangkulsri, Warintra - In: Journal of food products marketing 13 (2007) 4, pp. 23-38
Persistent link: https://www.econbiz.de/10007796947
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The promotion of UNESCO biosphere reserves as tourist destinations : a preliminary examination of trends and implications
Ryan, Jason; Silvanto, Sari; Seitz, Victoria - In: International journal of business and globalisation : IJBG 10 (2013) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10010184604