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Inter-firm opportunism: a meta-analytic review and assessment of its antecedents and effect on performance
Wang, Xuehua; Yang, Zhilin - In: The journal of business & industrial marketing 28 (2013) 2, pp. 137-146
Persistent link: https://www.econbiz.de/10010071214
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A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua; Chow, Cheris W. C.; Yang, Zhilin - In: International journal of internet marketing and … 7 (2012) 3, pp. 260-277
Persistent link: https://www.econbiz.de/10010002961
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The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market
Wang, Xuehua; Yang, Zhilin; Liu, Ning Rong - In: Journal of global marketing 22 (2009) 3, pp. 199-216
Persistent link: https://www.econbiz.de/10008263812
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A meta-analysis of effect sizes in international marketing experiments
Wang, Xuehua; Yang, Zhilin - In: International marketing review 25 (2008) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10008057936
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Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies?: Evidence from China's auto industry
Wang, Xuehua; Yang, Zhilin - In: International marketing review 25 (2008) 4, pp. 458
Persistent link: https://www.econbiz.de/10008082472
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The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence on Purchase Intention: Evidence From China's Auto Industry
Li, Yongqiang; Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 24 (2011) 1, pp. 58-69
Persistent link: https://www.econbiz.de/10008847750
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The Effect of Brand Credibility on Consumers' Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image
Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 23 (2010) 3, pp. 177-189
Persistent link: https://www.econbiz.de/10008431539
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A review of research methodologies in international business
Yang, Zhilin; Wang, Xuehua; Su, Chenting - In: International business review : the official journal of … 15 (2006) 6, pp. 601-617
Persistent link: https://www.econbiz.de/10007384997
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The effect of inconsistent word-of-mouth during the service encounter
Wang, Xuehua - In: The journal of services marketing 25 (2011) 4, pp. 252-260
Persistent link: https://www.econbiz.de/10009178036
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How does entrepreneurs' social capital hinder new business development? A relational embeddedness perspective
Li, Yongqiang; Wang, Xuehua; Huang, Lily; Bai, Xuan - In: Journal of business research : JBR 66 (2013) 12, pp. 2418-2424
Persistent link: https://www.econbiz.de/10010181284