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Brand image assessment: international visitors' perceptions of Cape Town
Prayag, Girish - In: Marketing intelligence & planning 28 (2010) 4, pp. 462-486
Persistent link: https://www.econbiz.de/10008431729
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Restaurant location in Hamilton, New Zealand: clustering patterns from 1996 to 2008
Prayag, Girish; Landré, Martin; Ryan, Chris - In: International journal of contemporary hospitality management 24 (2012) 3, pp. 430-451
Persistent link: https://www.econbiz.de/10009961822
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London residents' support for the 2012 Olympic Games: The mediating effect of overall attitude
Prayag, Girish; Hosany, Sameer; Nunkoo, Robin; Alders, Taila - In: Tourism management : research, policies, practice 36 (2013), pp. 629-640
Persistent link: https://www.econbiz.de/10010092558
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Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer; Prayag, Girish; Martin, Drew; Lee, Wai-Yee - In: Journal of marketing management : MM 29 (2013) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10010093118
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Patterns of tourists' emotional responses, satisfaction, and intention to recommend
Hosany, Sameer; Prayag, Girish - In: Journal of business research : JBR 66 (2013) 6, pp. 730-737
Persistent link: https://www.econbiz.de/10010100489
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Senior Travelers Motivations and Future Behavioral Intentions: THE CASE OF NICE
Prayag, Girish - In: Journal of travel and tourism marketing 29 (2012) 7, pp. 665-682
Persistent link: https://www.econbiz.de/10010033255
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Antecedents of Tourists' Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction
Prayag, Girish; Ryan, Chris - In: Journal of travel research : a quarterly publication of … 51 (2012) 3, pp. 342-357
Persistent link: https://www.econbiz.de/10009847161