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Can you market god? : a case study of the "God Speaks" social marketing campaign
Lancendorfer, Karen M.; Reece, Bonnie B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 324-338
Persistent link: https://www.econbiz.de/10009882349
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Animals in advertising: Love dogs? Love the ad!
Lancendorfer, Karen M.; Atkin, Joann L.; Reece, Bonnie B. - In: Journal of business research : JBR 61 (2008) 5, pp. 384-391
Persistent link: https://www.econbiz.de/10007988639
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Animals in advertising: Love dogs? Love the ad!
Lancendorfer, Karen M.; Atkin, JoAnn L.; Reece, Bonnie B. - In: Journal of business research : JBR 61 (2008) 5, pp. 384-392
Persistent link: https://www.econbiz.de/10008897340
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Minorities in Children's Television Commercials: New, Improved, and Stereotyped
Bang, Hae-Kyong; Reece, Bonnie B. - In: Journal of consumer affairs : official publication of … 37 (2003) 1, pp. 42-67
Persistent link: https://www.econbiz.de/10006169524
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Perceptual differences in corporate philanthropy motives : a South Korean study
Lee, Hanjoon; Lancendorfer, Karen M.; Reck, Robert - In: International journal of nonprofit & voluntary sector … 17 (2012) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10010096695