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Schultz, Don E.
88
Kitchen, Philip J.
5
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3
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
10
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
Business marketing
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing research : a magazine of management and applications
1
Organizations and markets in emerging economies
1
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management
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OLC EcoSci
ECONIS (ZBW)
61
USB Cologne (EcoSocSci)
12
Other ZBW resources
11
RePEc
5
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1
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-188
Persistent link: https://www.econbiz.de/10009993268
Saved in:
2
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009959051
Saved in:
3
Reinventing marcom for the new marketplace
Schultz, Don E.
- In:
Journal of Indian business research
5
(
2013
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10010147645
Saved in:
4
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
Saved in:
5
On Brands and Branding - Trash Trove
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
15
(
2006
)
5
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007380815
Saved in:
6
On Brands and Branding - Learning by Doing
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
15
(
2006
)
6
,
pp. 12-13
Persistent link: https://www.econbiz.de/10007387949
Saved in:
7
On Brands and Branding - More than Cool
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
15
(
2006
)
3
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007269421
Saved in:
8
Promised Land - The "under-promise and over-deliver" tenet must make way for the superior alternative of promises management.
Price, Reg
;
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
15
(
2006
)
4
,
pp. 25-31
Persistent link: https://www.econbiz.de/10007278910
Saved in:
9
FORUM - Mass marketing is a waste of resources
Schultz, Don E.
- In:
Business marketing
78
(
1993
)
6
,
pp. 56
Persistent link: https://www.econbiz.de/10006007897
Saved in:
10
Will agencies ever "get" (or understand) IMC?
Kitchen, Philip J.
;
Schultz, Don E.
;
Kim, Ilchul
;
Han, …
- In:
European journal of marketing : EJM
38
(
2004
)
11-12
,
pp. 1417-1436
Persistent link: https://www.econbiz.de/10006078814
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