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Speed-to-Market and New Product Performance Trade-Offs
Bayus, Barry L. - In: The journal of product innovation management : an … 14 (1997) 6, pp. 485-497
Persistent link: https://www.econbiz.de/10007362785
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
Im, Subin; Bayus, Barry L.; Mason, Charlotte H. - In: Journal of the Academy of Marketing Science 31 (2003) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10006151305
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Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
Shocker, Allan D.; Bayus, Barry L.; Kim, Namwoon - In: Journal of marketing 68 (2004) 1, pp. 28-40
Persistent link: https://www.econbiz.de/10005929509
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Special Issue on Marketing and Operations Management Interfaces and Coordination - New-Product Strategy and Industry Clockspeed
Souza, Gilvan C.; Bayus, Barry L.; Wagner, Harvey M. - In: Management science : journal of the Institute for … 50 (2004) 4, pp. 537-549
Persistent link: https://www.econbiz.de/10006081033
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The Market Evolution and Sales Takeoff of Product Innovations
Agarwal, Rajshree; Bayus, Barry L. - In: Management science : journal of the Institute for … 48 (2002) 8, pp. 1024-1041
Persistent link: https://www.econbiz.de/10006086586
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An Analysis of Product Lifetimes in a Technologically Dynamic Industry
Bayus, Barry L. - In: Management science : journal of the Institute for … 44 (1998) 6, pp. 763-775
Persistent link: https://www.econbiz.de/10006098562
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A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies
Greenley, Gordon E.; Bayus, Barry L. - In: European journal of marketing : EJM 28 (1994) 2, pp. 5-29
Persistent link: https://www.econbiz.de/10006104780
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High-Definition Television: Assessing Demand Forecasts for a Next Generation Consumer Durable
Bayus, Barry L. - In: Management science : journal of the Institute for … 39 (1993) 11, pp. 1319-1333
Persistent link: https://www.econbiz.de/10006106510
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RESEARCH NOTES AND COMMUNICATIONS - An Empirical Analysis of Firms' Product Line Decisions
Putsis Jr, William P.; Bayus, Barry L. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10006659704
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Truth or Consequences: An Analysis of Vaporware and New Product Announcements
Bayus, Barry L.; Jain, Sanjay; Rao, Ambar G. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10006659712