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Using Household-Level Viewing Data to Maximize Effective Reach
Craig, C.Samuel; Ghosh, Avijit - In: Journal of advertising research 33 (1993) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10006540315
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Grewal and Levy to be next editors of Journal of Retailing
Bucklin, Louis P.; Craig, C.Samuel; Ghosh, Avijit - In: Journal of retailing 77 (2001) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10006621072
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Competitive Positioning in Markets with Nonuniform Preferences
Ansari, Asim; Economides, Nicholas; Ghosh, Avijit - In: Marketing science : the marketing journal of the … 13 (1994) 3, pp. 248-273
Persistent link: https://www.econbiz.de/10006942084
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Roles in the NBA: There's Always Room for a Big Man, But His Role Has Changed
Ghosh, Avijit; Steckel, Joel H. - In: Interfaces : the INFORMS journal on the practice of … 23 (1993) 4, pp. 43-55
Persistent link: https://www.econbiz.de/10006354982