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16
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12
English
2
Italian
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Guido, Gianluigi
15
Peluso, Alessandro M.
7
Marcati, Alberto
4
Pino, Giovanni
3
Amatulli, Cesare
2
Frangipane, Daniela
2
Peluso, Alessandro M
2
Prete, M. Irene
2
Bruno, Ilaria
1
Buffa, Carolina
1
Copestro, Mauro
1
De Mare, Irma
1
GUIDO, GIANLUIGI
1
Maloumby-Baka, R. Christian
1
Miraglia, Stefano
1
Moffa, Valentina
1
PELUSO, ALESSANDRO M.
1
PINO, GIOVANNI
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Journal of marketing management : MM
3
Research policy : policy and management studies of science, technology and innovation
2
International journal of entrepreneurial behaviour & research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International review of economics
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising : JCIRA
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Piccola impresa
1
Rivista economica del Mezzogiorno : trimestrale della SVIMEZ, Associazione per lo Sviluppo dell'Industria nel Mezzogiorno
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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OLC EcoSci
ECONIS (ZBW)
67
Other ZBW resources
13
RePEc
12
USB Cologne (EcoSocSci)
2
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When Are Baby-Faced Endorsers Appropriate? Testing Effects on Credibility and Purchase Intention
Guido, Gianluigi
;
Peluso, Alessandro M
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 67-75
Persistent link: https://www.econbiz.de/10008346601
Saved in:
2
Beardedness in advertising: Effects on endorsers' credibility and purchase intention
Guido, Gianluigi
;
Peluso, Alessandro
;
Moffa, Valentina
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008812945
Saved in:
3
Growth, economic structure, and residential distribution of a small city
Guido, Gianluigi
;
Prete, M. Irene
;
Peluso, Alessandro M.
; …
- In:
International review of economics
57
(
2010
)
1
,
pp. 47-79
Persistent link: https://www.econbiz.de/10008384168
Saved in:
4
Experimental analysis of consumer stimulation and motivational states in shopping experiences
Guido, Gianluigi
;
Copestro, Mauro
;
Peluso, Alessandro M.
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10007756770
Saved in:
5
Immagine e determinanti d'acquisto di un olio d'oliva locale nel mercato giapponese : un caso di studio
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Pino, Giovanni
; …
- In:
Piccola impresa
(
2010
)
3
,
pp. 91-112
Persistent link: https://www.econbiz.de/10009940833
Saved in:
6
Effetti della tendenza all'innovazione e della personalità degli imprenditori delle PMI meridionali sull'intenzione di innovare : uno studio sperimentale
Marcati, Alberto
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
Rivista economica del Mezzogiorno : trimestrale della …
20
(
2006
)
1/2
,
pp. 219-260
Persistent link: https://www.econbiz.de/10009946365
Saved in:
7
Nature and antecedents of a marketing approach according to Italian SME entrepreneurs : a structural equation modeling approach
Guido, Gianluigi
;
Marcati, Alberto
;
Peluso, Alessandro M.
- In:
International journal of entrepreneurial behaviour & …
17
(
2011
)
3/4
,
pp. 342-360
Persistent link: https://www.econbiz.de/10009896315
Saved in:
8
The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations
Marcati, Alberto
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
Research policy : policy and management studies of …
37
(
2008
)
9
,
pp. 1579-1590
Persistent link: https://www.econbiz.de/10008096936
Saved in:
9
Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing
Amatulli, Cesare
;
Guido, Gianluigi
- In:
The international review of retail, distribution and …
22
(
2012
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10009849096
Saved in:
10
Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare
;
Guido, Gianluigi
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10009868561
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