In this article we tried to synthesize the existing literature on organizational legitimacy, showing its importance for business development. The article's central argument suggests the existence of certain organizational actions whose development address legitimacy to organizations. At the same...

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...