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Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980-2009
Giachetti, Claudio; Marchi, Gianluca - In: Business history 52 (2010) 7, pp. 1123-1151
Persistent link: https://www.econbiz.de/10008766702
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Enabling and inhibiting factors in adoption of Electronic-Reverse auctions: A longitudinal case study in grocery retailing
Martinelli, Elisa; Marchi, Gianluca - In: The international review of retail, distribution and … 17 (2007) 3, pp. 203-218
Persistent link: https://www.econbiz.de/10007740940
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La formazione del fabbisogno di servizi reali all'internazionalizzazione : un modello knowledge-based
Vignola, Marina; Marchi, Gianluca - In: Piccola impresa (2012) 1, pp. 65-94
Persistent link: https://www.econbiz.de/10010029744
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Extending lead-user theory to online brand communities: The case of the community Ducati
Marchi, Gianluca; Giachetti, Claudio; de Gennaro, Pamela - In: Technovation : the international journal of … 31 (2011) 8, pp. 350-362
Persistent link: https://www.econbiz.de/10009171648