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Les spécificités communicationnelles du parrainage télévisuel.
Courbet, Didier - In: Revue française du marketing (2001) 181, pp. 29-40
Persistent link: https://www.econbiz.de/10007970763
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Consumers' Immediate Memory for Prices
Vanhuele, Marc; Laurent, Gilles; Drèze, Xavier - In: Journal of consumer research : JCR ; an … 33 (2006) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10007295117
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Measuring the Price Knowledge Shoppers Bring to the Store
Vanhuele, Marc; Drèze, Xavier - In: Journal of marketing 66 (2002) 4, pp. 72-85
Persistent link: https://www.econbiz.de/10005939675
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How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories
Fourquet-Courbot, Marie-Pierre; Courbet, Didler; … - In: Journal of advertising research 47 (2007) 2, pp. 183-192
Persistent link: https://www.econbiz.de/10007752874
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Do mindset metrics explain brand sales?
Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: MSI reports : working paper series (2008) 4, pp. 47-67
Persistent link: https://www.econbiz.de/10009893522
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.; Pauwels, Koen H.; Srinivasan, Shuba - In: MSI reports : working paper series (2010) 4, pp. 3-39
Persistent link: https://www.econbiz.de/10009893567
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Know the Name, Forget the Exposure: Brand Familiarity versus Memory of Exposure Context
Holden, Stephen J.S.; Vanhuele, Marc - In: Psychology & marketing 16 (1999) 6, pp. 479-496
Persistent link: https://www.econbiz.de/10006987804