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Jacobson, Robert
22
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21
Mizik, Natalie
13
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3
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3
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2
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2
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Journal of marketing research : JMR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
MSI reports : working paper series
4
Operations research, Management science : OR MS ; the international literature digest
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
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2
European journal of marketing : EJM
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of accounting & economics
1
Journal of business and technical communication : JBTC
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Journal of the Academy of Marketing Science
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Sloan management review
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OLC EcoSci
ECONIS (ZBW)
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1
The Financial Rewards of New Product Introductions in the Personal Computer Industry
Sayus, Barry L.
;
Erickson, Gary
;
Jacobson, Robert
- In:
Management science : journal of the Institute for …
49
(
2003
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10006084826
Saved in:
2
Dynamic Models of Advertising Competition
Erickson, Gary
- In:
Interfaces : the INFORMS journal on the practice of …
23
(
1993
)
1
,
pp. 130
Persistent link: https://www.econbiz.de/10006355041
Saved in:
3
Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing
67
(
2003
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10005937274
Saved in:
4
Market Share and Customers' Perceptions of Quality: When Can Firms Grow Their Way to Higher Versus Lower Quality
Hellofs, Linda L.
;
Jacobson, Robert
- In:
Journal of marketing
63
(
1999
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10005970713
Saved in:
5
Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity
Lane, Vicki
;
Jacobson, Robert
- In:
Journal of marketing
59
(
1995
)
1
,
pp. 63-77
Persistent link: https://www.econbiz.de/10005997283
Saved in:
6
Are Physicians #8220Easy Marks#8221? Quantifying the Effects of Detailing and Sampling on New Prescriptions
Mizik, Natalie
;
Jacobson, Robert
- In:
Management science : journal of the Institute for …
50
(
2004
)
12
,
pp. 1704-1715
Persistent link: https://www.econbiz.de/10006078713
Saved in:
7
Myopic management behavior with efficient, but imperfect, financial markets: A comparison of information asymmetries in the U.S. and Japan
Jacobson, Robert
;
Aaker, David
- In:
Journal of accounting & economics
16
(
1993
)
4
,
pp. 383-406
Persistent link: https://www.econbiz.de/10006807267
Saved in:
8
RESEARCH NOTES AND COMMUNICATIONS - The Value Relevance of Brand Attitude in High-Technology Markets
Aaker, David A.
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 485-493
Persistent link: https://www.econbiz.de/10006656373
Saved in:
9
The Financial Information Content of Perceived Quality
Aaker, David A.
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10006687057
Saved in:
10
Composite Dependent Variables and the Market Share Effect
Jacobson, Robert
;
Aaker, David A.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
2
,
pp. 209
Persistent link: https://www.econbiz.de/10006949304
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