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Price, Product Information, and Purchase Intention: An Empirical Study
Chang, Tung-Zong; Wildt, Albert R. - In: Journal of the Academy of Marketing Science 22 (1994) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10006155394
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Equity Estimation and Assessing Market Response
Wildt, Albert R. - In: Journal of marketing research : JMR 30 (1993) 4, pp. 437-451
Persistent link: https://www.econbiz.de/10006690578
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Global Sourcing Strategies of U.S. Subsidiaries of Foreign Multinationals
Murray, Janet Y.; Wildt, Albert R.; Kotabe, Masaaki - In: Management international review : mir ; journal of … 35 (1995) 4, pp. 307-324
Persistent link: https://www.econbiz.de/10006800346
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Strategic and Financial Performance Implications of Global Sourcing Strategy: A Contingency Analysis
Murray, Janet; Kotabe, Masaaki; Wildt, Albert R. - In: Journal of international business studies : JIBS ; a … 26 (1995) 1, pp. 181-202
Persistent link: https://www.econbiz.de/10005911536
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Impact of Product Information on the Use of Price as a Quality Cue
Chang, Tung-Zong; Wildt, Albert R. - In: Psychology & marketing 13 (1996) 1, pp. 55-76
Persistent link: https://www.econbiz.de/10007002101