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D MODELING AND SYSTEMS ANALYSIS - Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective - Db:130
Saad, Gad; Gill, Tripat; Nataraajan, Rajan - In: Operations research, Management science : OR MS ; the … 46 (2006) 3, pp. 301-302
Persistent link: https://www.econbiz.de/10007279726
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Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective
Saad, Gad; Gill, Tripat; Nataraajan, Rajan - In: Journal of business research : JBR 58 (2005) 7, pp. 902-909
Persistent link: https://www.econbiz.de/10006713811
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An evolutionary psychology perspective on gift giving among young adults
Saad, Gad; Gill, Tripat - In: Psychology & marketing 20 (2003) 9, pp. 765-784
Persistent link: https://www.econbiz.de/10006967779
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Applications of Evolutionary Psychology in Marketing
Saad, Gad; Gill, Tripat - In: Psychology & marketing 17 (2000) 12, pp. 1005-1034
Persistent link: https://www.econbiz.de/10006981525
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"Call. Mail. Shoot. Listen. Play." : but what functionalities add real value in convergent products?
Gill, Tripat - In: GfK marketing intelligence review 2 (2010) 2, pp. 16-25
Persistent link: https://www.econbiz.de/10009893815
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The collective amnesia of marketing scholars regarding consumers' biological and evolutionary roots
Saad, Gad - In: Marketing theory 8 (2008) 4, pp. 425-448
Persistent link: https://www.econbiz.de/10009870691
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Convergent Products: What Functionalities Add More Value to the Base?
Gill, Tripat - In: Journal of marketing 72 (2008) 2, pp. 46-62
Persistent link: https://www.econbiz.de/10008153426
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Applying evolutionary psychology in understanding the Darwinian roots of consumption phenomena
Saad, Gad - In: Managerial and decision economics : MDE ; the … 27 (2006) 2, pp. 189-202
Persistent link: https://www.econbiz.de/10006808278
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Sex differences when searching for a mate: A process-tracing approach
Saad, Gad; Eba, Aliza; Sejean, Richard - In: Journal of behavioral decision making 22 (2009) 2, pp. 171-190
Persistent link: https://www.econbiz.de/10008210871
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Evolutionary consumption
Saad, Gad - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 351-371
Persistent link: https://www.econbiz.de/10010134503