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Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies
Jiang, Zhengrui; Bass, Frank M.; Bass, Portia Isaacson - In: International journal of research in marketing : IJRM ; … 23 (2006) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10006157555
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Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices
Srinivasan, Shuba; Popkowski Leszczyc, Peter T.L.; … - In: International journal of research in marketing : IJRM ; … 17 (2000) 4, pp. 281-306
Persistent link: https://www.econbiz.de/10006183555
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Comments on #8220A New Product Growth for Model Consumer Durables#8221
Bass, Frank M. - In: Management science : journal of the Institute for … 50 (2004) 12, pp. 1833-1840
Persistent link: https://www.econbiz.de/10006080229
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A New Product Growth for Model Consumer Durables
Bass, Frank M. - In: Management science : journal of the Institute for … 50 (2004) 12, pp. 1825-1832
Persistent link: https://www.econbiz.de/10006080230
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Optimal Pricing Strategy for New Products
Krishnan, Trichy V.; Bass, Frank M.; Jain, Dipak C. - In: Management science : journal of the Institute for … 45 (1999) 12, pp. 1650-1663
Persistent link: https://www.econbiz.de/10006096310
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Generic and Brand Advertising Strategies in a Dynamic Duopoly
Bass, Frank M.; Krishnamoorthy, Anand; Prasad, Ashutosh; … - In: Marketing science : the marketing journal of the … 24 (2005) 4, pp. 556-568
Persistent link: https://www.econbiz.de/10006873601
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The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds - Advertising spending for durables can exhibit thresholds beneath which it is es...
Vakratsas, Demetrios; Feinberg, Fred M.; Bass, Frank M.; … - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 109-119
Persistent link: https://www.econbiz.de/10006882473
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Some History of the TIMS-INFORMS College on Marketing as Related to the Development of Marketing Science
Bass, Frank M. - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 360-363
Persistent link: https://www.econbiz.de/10006898247
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Special Section - Some History of the TIMS-INFORMS College on Marketing as Related to the Development of Marketing Science
Bass, Frank M. - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 360-363
Persistent link: https://www.econbiz.de/10006898293
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The relationship between purchase regularity and propensity to accelerate
Vakratsas, Demetrios; Bass, Frank M. - In: Journal of retailing 78 (2002) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10006616167