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What price loyalty? A fresh look at loyalty programs in the credit card industry
Murthi, B P S
;
Steffes, Erin M
;
Rasheed, Abdul A
- In:
Journal of financial services marketing : JFSM
16
(
2011
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10009029253
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