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Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter; Wilson, Rick T.; Zdravkovic, Srdan; … - In: International marketing review 25 (2008) 2, pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
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Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-508
Persistent link: https://www.econbiz.de/10009286454
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Technology readiness and usage: a global-identity perspective
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 250-265
Persistent link: https://www.econbiz.de/10008301597
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Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan; Magnusson, Peter; Stanley, Sarah M. - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 151-161
Persistent link: https://www.econbiz.de/10008427704
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Meta-analysis of cultural differences: Another slice at the apple
Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International business review : the official journal of … 17 (2008) 5, pp. 520-532
Persistent link: https://www.econbiz.de/10008099647
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Meta-analysis of cultural differences: Another slice at the apple
Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International business review : the official journal of … 17 (2008) 5, pp. 520-533
Persistent link: https://www.econbiz.de/10008897236
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Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies
Magnusson, Peter; Westjohn, Stanford A.; Boggs, David J. - In: Journal of international marketing 17 (2009) 2, pp. 23-41
Persistent link: https://www.econbiz.de/10008250774
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Croatia: A country "created from God's tears"
Zdravkovic, Srdan; Amine, Lyn S. - In: Thunderbird international business review 49 (2007) 4, pp. 445-474
Persistent link: https://www.econbiz.de/10007742826
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Does country-of-origin matter to Generation Y?
Zdravkovic, Srdan - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 89-102
Persistent link: https://www.econbiz.de/10010089421
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Enhancing brand image via sponsorship: Strength of association effects
Zdravkovic, Srdan; Till, Brian D - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10009836712