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How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Parguel, Béatrice; Benoît-Moreau, Florence; … - In: Journal of business ethics : JOBE 102 (2011) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10009187847
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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Larceneux, Fabrice; Benoit-Moreau, Florence; Renaudin, … - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10009834842
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Competitive advertising within store flyers: A win–win strategy?
Mimouni Chaabane, Aîda; Sabri, Ouidade; Parguel, Béatrice - In: Journal of retailing and consumer services 17 (2010) 6, pp. 478-487
Persistent link: https://www.econbiz.de/10008639773
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Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence; Parguel, Béatrice - In: EuroMed journal of business 6 (2011) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10009890650