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The drivers of customer satisfaction in strategic consulting engagements: A global study
Haverila, Matti; Bateman, Earl Robert; Naumann, Earl Robert - In: Management decision : MD 49 (2011) 8, pp. 1354-1371
Persistent link: https://www.econbiz.de/10009286413
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'Newness to the firm'-variables in the NPD process of technology companies
Haverila, Matti - In: International journal of business innovation and research 5 (2011) 1, pp. 29-45
Persistent link: https://www.econbiz.de/10009883501
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Factors affecting new product success in technology companies : the case of Finland
Haverila, Matti - In: International journal of product development : IJPD 12 (2010) 2, pp. 176-198
Persistent link: https://www.econbiz.de/10009866529
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Understanding the causes of defection among satisfied B2B service customers
Naumann, Earl; Haverila, Matti; Sajid Khan, M.; … - In: Journal of marketing management : MM 26 (2010) 9, pp. 878-901
Persistent link: https://www.econbiz.de/10008453120
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Cell phone product-market segments using product features as a cluster variate: a multi-country study
Haverila, Matti; Rod, Michel; Ashill, Nicholas - In: Journal of strategic marketing 21 (2013) 2, pp. 101-124
Persistent link: https://www.econbiz.de/10010095368
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Market intelligence and NPD success: a study of technology intensive companies in Finland
Haverila, Matti; Ashill, Nick - In: Marketing intelligence & planning 29 (2011) 5, pp. 556-577
Persistent link: https://www.econbiz.de/10009251717
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Behavioral aspects of cell phone usage among youth: an exploratory study
Haverila, Matti - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 310-326
Persistent link: https://www.econbiz.de/10009803731