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The Role of Spatial Demand on Outlet Location and Pricing
Duan, Jason A.; Mela, Carl F. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 260-278
Persistent link: https://www.econbiz.de/10008226425
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A multivariate discrete choice method based on inequality restrictions
Ahn, Dae-Yong - In: Economics letters 115 (2012) 3, pp. 516-519
Persistent link: https://www.econbiz.de/10009967270
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Commentary-Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
Duan, Jason A.; McAlister, Leigh; Sinha, Shameek - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 550-562
Persistent link: https://www.econbiz.de/10009028879
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Invited Paper-A Keyword History of Marketing Science
Mela, Carl F.; Roos, Jason; Deng, Yiting - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 8-18
Persistent link: https://www.econbiz.de/10010071030
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E-Customization
Ansari, Asim; Mela, Carl F. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10006650434
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The Effect of Discount Frequency and Depth on Consumer Price Judgments
Alba, Joseph W.; Mela, Carl F.; Shimp, Terence A.; … - In: Journal of consumer research : JCR ; an … 26 (1999) 2, pp. 99-114
Persistent link: https://www.econbiz.de/10006665532
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The Long-Term Impact of Promotions on Consumer Stockpiling Behavior
Mela, Carl F.; Jedidi, Kamel; Bowman, Douglas - In: Journal of marketing research : JMR 35 (1998) 2, pp. 250-262
Persistent link: https://www.econbiz.de/10006670693
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The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - In: Journal of marketing research : JMR 34 (1997) 2, pp. 248-261
Persistent link: https://www.econbiz.de/10006674473
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Managing Advertising and Promotion for Long-Run Profitability - When setting advertising and promotion strategies,managers should consider the relative tradeoffs between promotion'...
Jedidi, Kamel; Mela, Carl F.; Gupta, Sunil - In: Marketing science : the marketing journal of the … 18 (1999) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10006914062
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Does "Bait and Switch" Really Benefit Consumers? Advancing the Discussion ... - This colloquy is not quite over: Further analysis still indicates that bait and switch is bad for co...
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 290
Persistent link: https://www.econbiz.de/10006916287