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Identifying vulnerabilities in systemically important financial institutions in a macro-financial linkages framework
Sun, Tao
- In:
The journal of economic asymmetries
7
(
2010
)
2
,
pp. 77-103
Persistent link: https://www.econbiz.de/10009958634
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2
Commercial Liking and Memory: Moderating Effects of Product Categories - Classifying products advertised on the multi-year Super Bowls as "approach," "avoidance," or "utilitarian,"...
Youn, Seounmi
;
Sun, Tao
;
Wells, William D.
;
Zhao, Xinshu
- In:
Journal of advertising research
41
(
2001
)
3
,
pp. 7-14
Persistent link: https://www.econbiz.de/10006511962
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3
Parental mediation of children's TV viewing in China: an urban-rural comparison
Sun, Tao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 188-198
Persistent link: https://www.econbiz.de/10008316293
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4
Trait predictors of online impulsive buying tendency : a hierarchical approach
Sun, Tao
;
Wu, Guohua
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10009884978
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5
Living With Ambiguity: Pricing Mortality‐Linked Securities With Smooth Ambiguity Preferences
Chen, Hua
;
Sherris, Michael
;
Sun, Tao
;
Zhu, Wenge
- In:
The journal of risk and insurance : the journal of the …
80
(
2013
)
3
,
pp. 705-732
Persistent link: https://www.econbiz.de/10010171193
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6
Influence of personality traits on parasocial relationship with sports celebrities: A hierarchical approach
Sun, Tao
;
Wu, Guohua
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 136-147
Persistent link: https://www.econbiz.de/10009846561
Saved in:
7
The role of interdependent self-construal in consumers’ susceptibility to retail salespersons’ influence: A hierarchical approach
Sun, Tao
;
Tai, Zixue
;
Tsai, Ke-Chuan
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 360-367
Persistent link: https://www.econbiz.de/10008881857
Saved in:
8
The role of interdependent self-construal in consumers’ susceptibility to retail salespersons’ influence: A hierarchical approach
Sun, Tao
;
Tai, Zixue
;
Tsai, Ke-Chuan
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 360-366
Persistent link: https://www.econbiz.de/10008285756
Saved in:
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