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RESEARCH NOTES AND COMMUNICATIONS - Signaling Unobservable Product Quality Through a Brand Ally
Rao, Akshay R.; Qu, Lu; Ruekert, Robert W. - In: Journal of marketing research : JMR 36 (1999) 2, pp. 258-268
Persistent link: https://www.econbiz.de/10006666712
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Implementing ISO 9000: performance improvement by first or second movers
Naveh, Eitan; Marcus, Alfred; Moon, Hyoung Koo - In: International journal of production research : American … 42 (2004) 9, pp. 1843-1864
Persistent link: https://www.econbiz.de/10006126100
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Green Schemes: Corporate Environmental Strategies andTheir Implementation
Maxwell, James; Rothenberg, Sandra; Briscoe, Forrest; … - In: California management review : CMR 39 (1997) 3, pp. 118-134
Persistent link: https://www.econbiz.de/10006630700
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Embedded ties and the acquisition of competitive capabilities
Mcevily, Bill; Marcus, Alfred - In: Strategic management journal 26 (2005) 11, pp. 1033-1056
Persistent link: https://www.econbiz.de/10006811589
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Firms' choice of regulatory instruments to reduce pollution: a transaction cost approach
Delmas, Magali; Marcus, Alfred - In: Business and politics 6 (2004) 3
Persistent link: https://www.econbiz.de/10009949578
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Introduction: Firms, Regulatory Uncertainty, and the Natural Environment
Marcus, Alfred; Alberto Aragon-Correa, J; Pinkse, Jonatan - In: California management review : CMR 54 (2011) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10009805533