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Academy of Marketing Conference 2009 "Putting Marketing in its Place": Hosted by Leeds Metropolitan University, UK
Wright, Sheila; Eid, Elsayed R.; Fleisher, Craig S. - In: Journal of marketing management : MM 25 (2009) 9, pp. 861-867
Persistent link: https://www.econbiz.de/10008341118
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Examining differences in competitive intelligence practice: China, Japan, and the West
Fleisher, Craig S.; Wright, Sheila - In: Thunderbird international business review 51 (2009) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10008242898
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Analyzing the TQM adoption experiences within a corporate staff unit: a progressive learning model
Fleisher, Craig S.; Nickel, Joanne R. - In: Total quality management 5 (1994) 3, pp. 77-92
Persistent link: https://www.econbiz.de/10007214181
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Quality management for corporate staff functions: the public affairs example
Fleisher, Craig S. - In: Total quality management 4 (1993) 2, pp. 159-164
Persistent link: https://www.econbiz.de/10007218126
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Using open source data in developing competitive and marketing intelligence
Fleisher, Craig S. - In: European journal of marketing : EJM 42 (2008) 7, pp. 852
Persistent link: https://www.econbiz.de/10008082886
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The role of insight teams in integrating diverse marketing information management techniques
Fleisher, Craig S.; Wright, Sheila; Allard, Helen T. - In: European journal of marketing : EJM 42 (2008) 7, pp. 836-851
Persistent link: https://www.econbiz.de/10008082887