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The Journal of Marketing Education : Past, Present, and Future
Gray, Deborah M.; Peltier, James W.; Schibrowsky, John A. - In: Journal of marketing education : JME 34 (2012) 3, pp. 217-238
Persistent link: https://www.econbiz.de/10010039720
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Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James; Schibrowsky, John A.; Schultz, Don E. - In: Journal of advertising research 46 (2006) 2, pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
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A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James; … - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10010185170
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Virtual Communities and the Assessment of Online Marketing Education
Peltier, James W.; Drago, William; Schibrowsky, John A. - In: Journal of marketing education : JME 25 (2003) 3, pp. 260
Persistent link: https://www.econbiz.de/10006251261
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The Dark Side of Experiential Learning Activities
Schibrowsky, John A.; Peltier, James W. - In: Journal of marketing education : JME (1995), pp. 13-24
Persistent link: https://www.econbiz.de/10007303549
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Student-Faculty Research Agencies: Marketing Education Integration Using an Entrepreneurial Education Experience
Peltier, James W.; Schibrowsky, John A.; Kleimenhagen, Arno - In: Journal of marketing education : JME (1995), pp. 59-70
Persistent link: https://www.econbiz.de/10007332867
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Developing an Integrated Product and Price Management Course
Schibrowsky, John A. - In: Journal of marketing education : JME (1995), pp. 33-44
Persistent link: https://www.econbiz.de/10007332869
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Articles - Bootstrap Benefit Segmentation as an Experiential Learning Activity
Schibrowsky, John A.; Peltier, James W.; Collins, Robert H. - In: Journal of marketing education : JME 21 (1999) 1, pp. 34-43
Persistent link: https://www.econbiz.de/10007375740
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Articles - Bootstrap Benefit Segmentation as an Experiential Learning Activity
Schibrowsky, John A.; Peltier, James W.; Collins, Robert H. - In: Journal of marketing education : JME (1999), pp. 34-43
Persistent link: https://www.econbiz.de/10007341239
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The Family That Gambles Together: Business and Social Concerns
Thompson, William N.; Pinney, J.Kent; Schibrowsky, John A. - In: Journal of travel research : a quarterly publication of … 34 (1996) 3, pp. 70-74
Persistent link: https://www.econbiz.de/10006929746