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Dekimpe, Marnik G.
46
Hanssens, Dominique M.
12
van Heerde, Harald J.
11
Gielens, Katrijn
8
Steenkamp, Jan-Benedict E.M.
7
Deleersnyder, Barbara
6
Leeflang, Peter S.H.
6
Cleeren, Kathleen
5
Croux, Christophe
4
Lemmens, Aurélie
4
Sarvary, Miklos
4
Ataman, M.Berk
3
Bijmolt, Tammo H.A.
3
Mela, Carl F.
3
Parker, Philip M.
3
Pauwels, Koen
3
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2
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2
Helsen, Kristiaan
2
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2
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2
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2
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2
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2
Verboven, Frank
2
Verhoef, Peter C.
2
Wieringa, Jaap E.
2
van Doorn, Jenny
2
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1
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1
Dekimpe, Marnik G
1
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1
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1
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1
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1
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1
Gijsbrechst, Els
1
Gijsbrechts, Els
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of marketing research : JMR
7
Journal of marketing
5
MSI reports : working paper series
4
International journal of forecasting
2
Journal of retailing
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Technological forecasting & social change : an international journal
2
Brussels economic review
1
Journal of behavioral decision making
1
Journal of econometrics
1
Journal of international money and finance
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
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Marketing : journal of research and management
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OLC EcoSci
ECONIS (ZBW)
199
RePEc
33
EconStor
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1
Marketing Models and the Lucas Critique
van Heerde, Harald J.
;
Dekimpe, Marnik G.
;
Putsis, …
- In:
Journal of marketing research : JMR
42
(
2005
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10006641613
Saved in:
2
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
van Oest, Rutger D.
;
van Heerde, Harald J.
;
Dekimpe, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 721-738
Persistent link: https://www.econbiz.de/10008446073
Saved in:
3
Estimating Cannibalization Rates for Pioneering Innovations
van Heerde, Harald J.
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1040
Persistent link: https://www.econbiz.de/10008762686
Saved in:
4
Competition in local-service sectors
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Verboven, Frank
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
4
,
pp. 357-368
Persistent link: https://www.econbiz.de/10007396059
Saved in:
5
Intra- and Interformat Competition Among Discounters and Supermarkets
Cleeren, Kathleen
;
Verboven, Frank
;
Dekimpe, Marnik G.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 456-474
Persistent link: https://www.econbiz.de/10008420693
Saved in:
6
Weathering product-harm crises
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Helsen, Kristiaan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 262-270
Persistent link: https://www.econbiz.de/10008052704
Saved in:
7
Price war : what is it good for? ; store visit and basket size response to the price war in Dutch grocery retailing
Heerde, Harald J. van
;
Gijsbrechst, Els
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 87-112
Persistent link: https://www.econbiz.de/10009893480
Saved in:
8
Decomposing the Sales Promotion Bump with Store Data
van Heerde, Harald J.
;
Leeflang, Peter S.H.
;
Wittink, …
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10006880109
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9
Building Brands
Ataman, M.Berk
;
Mela, Carl F.
;
van Heerde, Harald J.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10008145155
Saved in:
10
Building Brands
Ataman, M.Berk
;
Mela, Carl F.
;
van Heerde, Harald J.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036
Persistent link: https://www.econbiz.de/10008145156
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