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Efecto del patrocinio de la Copa América en las percepciones de Luis Vuitton : una perspectiva internacional
Küster, Inés; Vila, Natalia; Aldás, Joaquín; … - In: Universia business review : revista trimestral de … 22 (2009), pp. 40-55
Persistent link: https://www.econbiz.de/10009947935
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Relations de service et comportements de consommation - L'étude marketing du comportement du touriste. Problèmes théoriques et enjeux opérationnels.
Casarin, Francesco; Andréani, Jean-Claude - In: Revue française du marketing (2002) 188, pp. 15-22
Persistent link: https://www.econbiz.de/10007967231
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What is the Value of Luxury? A Cross‐Cultural Consumer Perspective
Hennigs, Nadine; Wiedmann, Klaus‐Peter; Klarmann, … - In: Psychology & marketing 29 (2012) 12, pp. 1018-1035
Persistent link: https://www.econbiz.de/10010042258