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Botschen, Günther
6
Thelen, Eva
3
Pieters, Rik
2
Thelen, Eva M.
2
Beckmann, Suzanne C.
1
Bottschen, Günther
1
Combe, Ian
1
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Journal of business research : JBR
4
European journal of marketing : EJM
2
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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OLC EcoSci
ECONIS (ZBW)
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1
Using means-end structures for benefit segmentation: An application to services
Botschen, Günther
;
Thelen, Eva M.
;
Pieters, Rik
- In:
European journal of marketing : EJM
33
(
1999
)
1-2
,
pp. 38-58
Persistent link: https://www.econbiz.de/10006096929
Saved in:
2
Brand-driven leadership for change management in retailing
Botschen, Günther
;
Combe, Ian
;
Thelen, Eva
- In:
European retail research
26
(
2012
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010118093
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3
Accessing memory and customer choice: Benefit-to-store (brand) retrieval models that predict purchase
Woodside, Arch G.
;
Thelen, Eva M.
- In:
Marketing and research today : the journal of the …
24
(
1996
)
4
,
pp. 260
Persistent link: https://www.econbiz.de/10006402586
Saved in:
4
The role of the dominant social paradigm in environmental attitudes: a multinational examination
Kilbourne, William E.
;
Beckmann, Suzanne C.
;
Thelen, Eva
- In:
Journal of business research : JBR
55
(
2002
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10006723924
Saved in:
5
Customer Desire Expectations about Service Employees: An Analysis of Hierarchical Relations
Pieters, Rik
;
Bottschen, Günther
;
Thelen, Eva
- In:
Psychology & marketing
15
(
1998
)
8
,
pp. 755-774
Persistent link: https://www.econbiz.de/10006991115
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6
Strategy paradigms for the management of quality:dealing with complexity
Combe, Ian A.
;
Botschen, Günther
- In:
European journal of marketing : EJM
38
(
2004
)
5
,
pp. 500-523
Persistent link: https://www.econbiz.de/10006080454
Saved in:
7
An agenda for research into services management - Afterword to the special edition on European research in service marketing
Lings, Ian
;
Lemmink, Jos
;
Botschen, Günther
- In:
Journal of business research : JBR
57
(
2004
)
4
,
pp. 456
Persistent link: https://www.econbiz.de/10006718850
Saved in:
8
Special issue on European research in service marketing
Lemmink, Jos G.A.M.
;
Botschen, Günther
;
Lings, Ian N.
- In:
Journal of business research : JBR
57
(
2004
)
4
,
pp. 372-373
Persistent link: https://www.econbiz.de/10006718858
Saved in:
9
Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization
Botschen, Günther
;
Hemetsberger, Andrea
- In:
Journal of business research : JBR
42
(
1998
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10006733503
Saved in:
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