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Stafford, Marla Royne
29
Stafford, Thomas F.
15
Royne, Marla
13
Royne, Marla B.
9
Bienstock, Carol C.
5
Carlson, Les
5
Day, Ellen
4
ROYNE, MARLA B.
4
Rifon, Nora
4
Grove, Stephen J.
2
Kowalczyk, Christine M.
2
LEVY, MARIAN
2
Sherrell, Dan
2
Stern, Barbara B.
2
Wells, Brenda P.
2
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1
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1
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1
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1
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1
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1
Ganesh, Gopala K.
1
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1
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1
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1
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1
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1
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1
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1
MARTINEZ, JENNIFER
1
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1
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1
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1
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1
SMITH, RACHEL
1
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1
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1
Spears, Nancy
1
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1
Stafford, Marla R.
1
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Journal of advertising : official publication of the American Academy of Advertising
16
Journal of current issues and research in advertising : JCIRA
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
The journal of services marketing
4
International journal of production economics
2
Journal of business research : JBR
2
Journal of the Market Research Society : JMRS
2
Psychology & marketing
2
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of education for business
1
Journal of insurance regulation
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of retailing
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The journal of business & industrial marketing
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OLC EcoSci
ECONIS (ZBW)
78
Other ZBW resources
22
RePEc
8
BASE
1
USB Cologne (EcoSocSci)
1
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1
The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco‐Friendly Product
ROYNE, MARLA B.
;
LEVY, MARIAN
;
MARTINEZ, JENNIFER
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 329-344
Persistent link: https://www.econbiz.de/10009133195
Saved in:
2
Marital influence in the decision-making process for services
Stafford, Marla Royne
;
Ganesh, Gopala K.
;
Garland, …
- In:
The journal of services marketing
10
(
1996
)
1
,
pp. 6-21
Persistent link: https://www.econbiz.de/10007317318
Saved in:
3
Demographic discriminators of service quality in the banking industry
Stafford, Marla Royne
- In:
The journal of services marketing
10
(
1996
)
4
,
pp. 6-22
Persistent link: https://www.econbiz.de/10007326085
Saved in:
4
Determinants of service quality and satisfaction in the auto casualty claims process - Examines service quality and customer satisfaction in the insurance industry
Stafford, Marla Royne
;
Stafford, Thomas F.
;
Wells, Brenda P.
- In:
The journal of services marketing
12
(
1998
)
6
,
pp. 426-440
Persistent link: https://www.econbiz.de/10007348862
Saved in:
5
Consumer Bidding Behavior on Internet Auction Sites
Stafford, Marla Royne
;
Stern, Barbara
- In:
International journal of electronic commerce : IJEC
7
(
2002
)
1
,
pp. 135
Persistent link: https://www.econbiz.de/10006032524
Saved in:
6
Age-Related Cues in Retail Services Advertising: Their Effects on Younger Consumers
Day, Ellen
;
Stafford, Marla Royne
- In:
Journal of retailing
73
(
1997
)
2
,
pp. 211-234
Persistent link: https://www.econbiz.de/10006630284
Saved in:
7
Reaction effects in participant observation: a response
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
3
,
pp. 280-282
Persistent link: https://www.econbiz.de/10006712864
Saved in:
8
Participant observation and the pursuit of truth: methodological and ethical considerations
Stafford, Marla Royne
;
Stafford, Thomas F.
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10006712893
Saved in:
9
Green Issues: Dimensions of Environmental Concern
Zimmer, Mary R.
;
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Journal of business research : JBR
30
(
1994
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10006744796
Saved in:
10
Identifying Motivations for the Use of Commercial Web Sites - This study applied the uses and gratifications perspective to better understand the factors motivating commercial Web...
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Information resources management journal : IRMJ ; an …
14
(
2001
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008337053
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