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ARTICLES - Falling Forward: Real Options Reasoning and Entrepreneurial Failure
Gunther McGrath, Rita - In: The Academy of Management review : AMR 24 (1999) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10007344989
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Global Gamesmanship
MacMillan, Ian C.; Putten, Alexander B.van; Gunther … - In: Harvard business review : HBR (2003), pp. 62-73
Persistent link: https://www.econbiz.de/10005935223
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Manager's Tool Kit: "Discover Your Products' Hidden Potential"
MacMillan, Ian C.; Gunther McGrath, Rita - In: Harvard business review : HBR 74 (1996) 3, pp. 58-74
Persistent link: https://www.econbiz.de/10005987815
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ARTICLES - Exploratory Learning, Innovative Capacity, and Managerial Oversight
Gunther McGrath, Rita - In: Academy of Management journal : AMJ 44 (2001) 1, pp. 118-133
Persistent link: https://www.econbiz.de/10006115180
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How the Growth Outliers Do It - What characteristics enable a company to grow revenues by at least 5% year after year?
Gunther McGrath, Rita - In: Harvard business review : HBR (2012), pp. 110-118
Persistent link: https://www.econbiz.de/10010011729
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GROWTH - Welcome to the 'Transient Advantage' Economy - Financial executives need to make sure the tools used to assess projects and analyze the health of businesses are suitable f...
Gunther McGrath, Rita - In: Financial executive : FE 29 (2013) 5, pp. 30-33
Persistent link: https://www.econbiz.de/10010138059
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SCHWERPUNKT STRATEGIE - PLÄDOYER FÜR EIN ANDERES KURZFRISTDENKEN - WETTBEWERB: Die Zeiten langfristiger Wettbewerbsvorteile sind passé. Wie Unternehmen lernen, strategisch umzudenk...
Gunther McGrath, Rita - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 8, pp. 56-65
Persistent link: https://www.econbiz.de/10010155903
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Nine New Roles for Technology Managers
Macmillan, Ian C.; Gunther Mcgrath, Rita - In: Research technology management 47 (2004) 3, pp. 16-26
Persistent link: https://www.econbiz.de/10006247287
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Machen Sie mehr aus Ihren Produkten
MacMILLAN, Ian C.; Gunther McGrath, Rita - In: Harvard-Business-Manager : das Wissen der Besten 20 (1998) 5, pp. 98-107
Persistent link: https://www.econbiz.de/10007062194
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In Ihren Produlkten steckt mehr Gewinn, als Sie denken
MacMillan, Ian C.; Gunther McGrath, Rita - In: Harvard-Business-Manager : das Wissen der Besten 18 (1996) 4, pp. 71-79
Persistent link: https://www.econbiz.de/10007077412