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Poncin, Ingrid; Ben Mimoun, Mohammed Slim - In: Revue gestion 2000 : actualités perfectionnements 28 (2011) 5, pp. 31-47

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Ben Mimoun, Mohammed Slim; Poncin, Ingrid; Garnier, Marion - In: Journal of retailing and consumer services 19 (2012) 6, pp. 605-613

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Poncin, Ingrid; Derbaix, Christian - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 33-51

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Poncin, Ingrid - In: Revue française du marketing (2007) 214, pp. 43-60

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Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-50

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