//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Construal (In)compatibilit...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
13
Language
All
Undetermined
13
Author
All
Yang, Xiaojing
5
Mao, Huifang
4
Ringberg, Torsten
4
Chen, Jiemiao
2
Peracchio, Laura A
2
Smith, Robert
2
Smith, Robert E.
2
Buchholz, Laura M.
1
Christensen, Glenn L.
1
Darley, William K.
1
Desai, Kalpesh Kaushik
1
Gupta, Susan Forquer
1
Jain, Shailendra Pratap
1
Joshi, Amit
1
Krishnan, H.Shanker
1
Luna, David
1
Mackenzie, Scott B.
1
Odekerken-Schröder, Gaby
1
Peracchio, Laura A.
1
Reihlen, Markus
1
Shih, Eric
1
Wang, Kai-Yu
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
International journal of advertising : the quarterly review of marketing communications
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of management studies : JMS
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
33
RePEc
16
Other ZBW resources
4
BASE
1
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
It's Not Whether You Win or Lose, It's How You Play the Game? The Role of Process and Outcome in Experience Consumption
Yang, Xiaojing
;
Mao, Huifang
;
Peracchio, Laura A
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 954-966
Persistent link: https://www.econbiz.de/10010051941
Saved in:
2
How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity
Wang, Kai-Yu
;
Shih, Eric
;
Peracchio, Laura A
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 121-142
Persistent link: https://www.econbiz.de/10010085859
Saved in:
3
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model
Mao, Huifang
;
Krishnan, H.Shanker
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10007274227
Saved in:
4
The Influence of Chronic and Situational Self-Construal on Categorization
Jain, Shailendra Pratap
;
Desai, Kalpesh Kaushik
;
Mao, …
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
1
,
pp. 66-76
Persistent link: https://www.econbiz.de/10007743767
Saved in:
5
Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office
Joshi, Amit
;
Mao, Huifang
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 558-572
Persistent link: https://www.econbiz.de/10009977656
Saved in:
6
A Cultural Models Approach to Service Recovery
Ringberg, Torsten
;
Odekerken-Schröder, Gaby
; …
- In:
Journal of marketing
71
(
2007
)
3
,
pp. 194
Persistent link: https://www.econbiz.de/10007745069
Saved in:
7
The importance of understanding the symbolic world of customers in asymmetric business-to-business relationships
Ringberg, Torsten
;
Gupta, Susan Forquer
- In:
The journal of business & industrial marketing
18
(
2003
)
6
,
pp. 607
Persistent link: https://www.econbiz.de/10007030688
Saved in:
8
Towards a Socio-Cognitive Approach to Knowledge Transfer
Ringberg, Torsten
;
Reihlen, Markus
- In:
Journal of management studies : JMS
45
(
2008
)
5
,
pp. 912-935
Persistent link: https://www.econbiz.de/10008077653
Saved in:
9
One Individual, Two Identities: Frame Switching among Biculturals
Luna, David
;
Ringberg, Torsten
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10008085095
Saved in:
10
The Impact of Advertising Creativity on the Hierarchy of Effects
Smith, Robert
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10008167912
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->