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If the Noise Coming from Next Door were Loud Music, You'd Do Something About It

Cismaru, Magdalena; Jensen, Gitte; Lavack, Anne - In: International journal of advertising : the quarterly … 39 (2010) 4, pp. 69-83

Persistent link: https://www.econbiz.de/10009976449

If the Noise Coming from Next Door were Loud Music, You'd Do Something About It

Cismaru, Magdalena; Jensen, Gitte; Lavack, Anne - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 69-83

Persistent link: https://www.econbiz.de/10008785878

Water management information campaigns and protection motivation theory

Nelson, Kristina; Cismaru, Magdalena; Cismaru, Romulus; … - In: International review on public and non-profit marketing 8 (2011) 2, pp. 163-193

Water scarcity, changing climate patterns and polluted water bodies have caused the current global water crisis that is threatening many nations around the world. Despite this significant threat, few academic literature references can be found on promoting changes that focus on saving and...

Persistent link: https://www.econbiz.de/10009885088

Alcohol consumption among young consumers: a review and recommendations

Cismaru, Magdalena; Lavack, Anne M.; Markewich, Evan - In: Young consumers : insight and ideas for responsible … 9 (2008) 4, pp. 282-296

Persistent link: https://www.econbiz.de/10008270685

Social marketing campaigns aimed at preventing drunk driving: A review and recommendations

Cismaru, Magdalena; Lavack, Anne M.; Markewich, Evan - In: International marketing review 26 (2009) 3, pp. 292-311

Persistent link: https://www.econbiz.de/10008259430

Interaction effects and combinatorial rules governing protection motivation theory variables : a new model

Cismaru, Magdalena; Lavack, Anne M. - In: Marketing theory 7 (2007) 3, pp. 249-270

Persistent link: https://www.econbiz.de/10009870666