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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences
Lee, Chan Jean
;
Andrade, Eduardo B
;
Palmer, Stephen E
- In:
Journal of consumer research : JCR ; an …
40
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2013
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2
,
pp. 382-391
Persistent link: https://www.econbiz.de/10010164792
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The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
Laran, Juliano
;
Dalton, Amy N
;
Andrade, Eduardo B
- In:
Journal of consumer research : JCR ; an …
37
(
2011
)
6
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pp. 999-1015
Persistent link: https://www.econbiz.de/10008929554
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